Select Works
oregon club hockey radio campaignAllen Hall Advertising FOX Sports Eugene KORE 95.7 FM
I coordinated and executed a radio advertisement for the University of Oregon Club Hockey Team’s final home game weekend through Allen Hall Advertising. Working on this account with my team allowed me to handle proper media scheduling and channel selection, while also partnering with station representatives to ensure successful on-air promotion.
Short N Sweet Album rollout and mockupIntroduction to Media Design View Project
I designed a promotional bundle for a pre-existing artist, which included different executions like a vinyl release, merchandise, and a tour poster. Using Adobe InDesign and Photoshop, I created a cohesive visual campaign that translated the artist’s brand through consistent storytelling across multiple media channels.
De'longhi dedica duo media briefAdvertising Media Planning View Project
I worked with the De’Longhi Group to create a media plan for their upcoming launch of the Dedica Duo. Creating this brief with my team allowed me to work with a working media budget and timeline to determine effective media approaches. I also developed my skills working with a media funnel and strategies to see what is required to accomplish customer conversion and loyalty.
PataGOnia Creative CampaignCreative Strategist View Project
This creative campaign for Patagonia allows experience with developing, strategizing, and executing specific strategies on a brand. I was able to develop skills in research for the brand, focusing on brand image and effective strategies to increase awareness and loyalty. Working with a team and using a real-life brand allowed me to become interested in Media Strategy and how to decipher what can be effective for a specific brand.